Before you read the post I need to preface it with a beautiful image as a bribe. You see, I’m hoping that – feeling all warm and fuzzy – you’ll overlook my momentary anal retentive lapse below.
So, what exactly is “full coverage”?
I’m actually asked this question more often than I would like. I guess there’s a lot of misinformation, or conflicting information being given to potential clients by different photographers and studios. So in a way, I can understand why many of you may be confused.
When it comes time for potential clients to diferentiate between photographers, it’s practically impossible to compare proverbial “apples” with “apples” when everyone seems to define the same words differently (obviously to suit their own purposes).
Many will claim to offer you “full coverage”, but limit this ‘fullness’ to whatever they can capture on a certain number of film rolls. They may offer you a package with limited hours, charge you per hour for any hours they’re required on top of this, and claim that they’re offring you “full coverage”. Still, others will claim that “full coverage” is the capture of an unlimited number of images during a certain period of time, or at a certain number of locations.
Now, let’s just set the record straight. When I say “full coverage”, I mean “full coverage”.
And here comes the anal retantive section. I promise there’s a very good point at the end of it all – but if you feel the urge, just skip this bit and resume reading at the block quote below…
Dictionary.com describes “full” like this:
and it keeps going to point 21, but I think you get the idea.
Coverage is defined as:
…3. the extent to which something is covered.
Full coverage means that I’ll be there from the get go, until the last hurrah! Anything less is simply not full coverage – and no amount of spin or re-definition can change that.
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Together, we will have nailed down the details of your day. Where and when the preparations begin. Whether you wish to have bridal portraits taken before or after your ceremony. Which locations, themes, props and stylistic elements you wish to work with (of course, I’m always MORE than bursting with ideas, but am even more excited to hear about YOURS). How many and who your attendants might be. Whether you have specific religious or cultural elements included. Who are the people, and what are the places and things that are important to the story of you.
How many places or locations do you want to visit to have group portraits taken in? Would you like to schedule some ‘down time’ to relax at a cafe or bar for half an hour or so between portraits and your reception (if you’re having one, or two…)
The last thing you want to worry about, on your wedding day, is watching the clock. Having the nagging worry in the back of your mind that some of the most poignant moments might not be captured because your photographer hasn’t arrived yet – or has already left!
Time does not exist on the day you are married. You float through the day from one moment to the next. And I’ll be there with you, every fleeting second.
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